TurboTax Online Canada
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In my role as Product Design intern, I am laughing with my co-workers, learning something new everyday, and eating so many free snacks.
Given the unique opportunity to lead the start of this project, I ensured the
This year, I have the wonderful opportunity to work on TurboTax Canada's product experience. I am working on enhancing and accelerating the new user experience to increase the number of customers who complete filing with TurboTax.
Why you should read this -
When
Sep 2024 - Present
Oct 2024 - Apr 2024
Role
Product Designer
Product Design (Lead)
Team
PMs, Product Designers,
Developers, UX Writer,
& UX Researcher
TurboTax Online Canada
In my role as Product Design intern, I am laughing with my co-workers, learning something new everyday, and eating so many free snacks.
This year, I have the wonderful opportunity to work on TurboTax Canada's product experience. I am working on enhancing and accelerating the new user experience to increase the number of customers who complete filing with TurboTax.
When
Sep 2024 - Present
Role
Lead Product Designer
Team
PMs, Product Designers, Developers, UX Writer, & UX Researcher
more coming soon...
This project was a lot of firsts
Why would I switch to TurboTax when my previous filer has all my info?
We reduced the friction of switching to TurboTax by allowing users to import their information, jumpstarting their filing and reducing manual input.
Thanks for getting to know me! Reach out so I can get to know you :)
Contact me @
© 2023 - Jiwoo Im : Made with care and matcha.
Thanks for getting to know me! Let me get to know you :)
© 2023 - Jiwoo Im : Made with care and matcha.
Thanks for getting to know me! Reach out so I can get to know you :)
Contact me @
© 2023 - Jiwoo Im : Made with care and matcha.
What I learned from this project
We reduced the friction of switching to TurboTax by allowing users to import their information, jumpstarting their filing and reducing manual input.
Why would I switch to TurboTax when my previous filer has all my info?
We reduced the friction of switching to TurboTax by allowing users to import their information
animation of the experience here
Why would I switch to TurboTax when my previous filer has all my info?
Increased BLAH by
###%
Impact of this
###%
Another impact
###%
Since launch in April 2025, TurboTax